Service 06

Lead Generation Systems

Speed-to-lead automation and paid search built for commercial decision makers.

Overview

Speed-to-lead is the single biggest revenue lever in contractor marketing. Firms that respond to a new inquiry inside 5 minutes close 10× more work than firms that wait an hour — and most contractors are still hoping someone checks the info@ inbox.

We build the full stack: paid search on commercial-intent queries, a tracking layer that ties every lead to source, and automated SMS + email sequences that stop inquiries from going cold at 5:01 PM on a Friday.

What's included

Everything below is scoped, delivered, and reported against real pursuit outcomes — never busywork.

Local + Google Business Profile SEO

Own the 'commercial contractor near me' map pack and localized service queries across every market you serve.

PPC for the buying committee

Google and Bing search campaigns aimed at facility managers, developers, and property owners — not homeowners hunting a handyman.

Speed-to-lead automation

Automatic SMS and email response the moment a form fires.

Multi-touch sequences until a meeting is booked or the lead opts out.

Attribution and tracking

Call tracking, form tracking, and a single dashboard so every closed job traces back to the exact campaign, keyword, and ad that started it.

How it runs

A tight four-phase process. You always know what's shipping, when, and why.

01

Baseline (Week 1)

Audit current lead volume, response time, and source attribution — including what's leaking on nights, weekends, and holidays.

02

Build (Week 2–4)

Launch GBP optimization, PPC campaigns, tracking numbers, and the automation stack in one coordinated push.

03

Automate

Wire SMS + email sequences to your CRM so every new lead gets a live response inside 60 seconds — 24/7, weekends included.

04

Report (weekly)

Weekly performance review on booked meetings and revenue influenced.

Not clicks.

Not impressions.

Meetings and dollars.

Outcomes you can measure

Sub-60-second response on every inbound lead, every hour of the day

Predictable pipeline of qualified commercial inquiries from paid channels

Full attribution — you know exactly which campaign paid for which awarded job

Built for commercial, not consumer

Selling to commercial contractors is a different game than B2C marketing. These buyers are relationship-driven and ROI-obsessed.

They hate wasted meetings and won't sit through a 30-page strategy deck. We move at your pace and show real work early.

Every recommendation is scoped against a real pursuit — an ITB, a bid list, or an account you're actively chasing. Nothing gets built for vanity.

You'll see results tied to pipeline, not clicks. Reporting rolls up to bids won, projects awarded, and revenue booked.

FAQs

What's a realistic monthly ad budget?

Most contractor lead-gen engagements run $5k–$20k/month in ad spend depending on markets, plus management. Below $3k, competitive commercial keywords price you out of the auction.

Do the SMS follow-ups sound like a bot?

No. Sequences are written in your voice, personalized with lead data, and hand off to a human on your team the moment there's a real reply.

Buyers hate obvious AI.

What about TCPA and SMS compliance?

Every automation runs on opt-in flows with clear unsubscribe language and message-frequency disclosures. We register the numbers under 10DLC and keep you compliant.

Do you only work with commercial contractors?

Yes. Every engagement is with a commercial GC, electrical, HVAC, mechanical, roofing, concrete, or specialty firm.

We don't split focus with residential remodelers or retail service work — the buying cycles are too different.

What does an engagement actually cost?

Most engagements run $2,500–$12,000 per month depending on scope. We scope against your revenue, pursuit volume, and target markets — never a template price.

You get a fixed monthly number, month-to-month, no long contracts.

How fast do we see results?

Speed matters as much to us as it does to you. Most services show measurable movement inside 30–60 days — not the 6-month runway a big agency will quote you.

We prototype and ship, then iterate against what the numbers say.

How do you handle our data and client info?

US-based team, signed NDAs on day one, scoped systems access, and audit logs on anything financial or client-sensitive. We work under your MSA if you have one.

Ready to put lead generation systems to work?

(619) 314-4333