Service 09

Video & Before/After Content

Monthly video and transformation content that outperforms every static ad you've ever run.

Overview

Short video and before/after imagery consistently outperform static ads by 3–5× in the construction space because they show craftsmanship instead of describing it. Owners can see the tie-in, the finish, the coordination.

We run a monthly content retainer — shooting on your active jobsites, editing, posting, and repurposing into ad creative — so your social feeds and paid campaigns never run dry.

What's included

Everything below is scoped, delivered, and reported against real pursuit outcomes — never busywork.

Monthly jobsite shoots

Regular visits to active projects to capture progress video, timelapse, and before/after stills for every phase — pour, dry-in, punch, final.

Short-form delivery

Cut down to LinkedIn, Instagram, YouTube Shorts, and TikTok specs — subtitled (85% of feed views are muted), branded, and platform-native.

Ad-ready creative

Every shoot doubles as source footage for paid campaigns.

Vertical, square, and horizontal cuts included so nothing's wasted.

Posting + community management

We schedule, post, and reply to comments across every channel so content actually earns reach and DMs get answered.

How it runs

A tight four-phase process. You always know what's shipping, when, and why.

01

Content plan

Quarterly plan mapped to your active projects, target markets, and pursuit calendar.

Approved before we shoot anything.

02

Shoot

OSHA-trained crew on-site — progress video, drone, interviews, and detail work captured in a single visit.

Zero downtime for your field team.

03

Edit

Fast turnaround: first cuts inside 5 business days.

Revisions and platform-specific crops included, not billed extra.

04

Publish

Scheduled across your channels.

Monthly performance reporting and next month's plan refined against what actually got reach.

Outcomes you can measure

A steady stream of proof-of-craft content that fuels social, sales, and pursuit

Higher-performing paid ads powered by real jobsite footage

Recruiting lift — the best supers and PMs follow firms that publish real work

Built for commercial, not consumer

Selling to commercial contractors is a different game than B2C marketing. These buyers are relationship-driven and ROI-obsessed.

They hate wasted meetings and won't sit through a 30-page strategy deck. We move at your pace and show real work early.

Every recommendation is scoped against a real pursuit — an ITB, a bid list, or an account you're actively chasing. Nothing gets built for vanity.

You'll see results tied to pipeline, not clicks. Reporting rolls up to bids won, projects awarded, and revenue booked.

FAQs

How many pieces of content do we get per month?

Typical retainers deliver one full shoot day per month producing 8–15 short-form pieces plus a hero cut and stills. Scoped to your channels and posting cadence.

Can you shoot subcontracted or JV projects?

Yes — with the right permissions from the GC or owner, which we help coordinate as part of the shoot plan.

What about drone rules?

Every pilot is FAA Part 107 certified. We pull LAANC authorizations and coordinate with the GC's site safety plan before wheels-up.

Do you only work with commercial contractors?

Yes. Every engagement is with a commercial GC, electrical, HVAC, mechanical, roofing, concrete, or specialty firm.

We don't split focus with residential remodelers or retail service work — the buying cycles are too different.

What does an engagement actually cost?

Most engagements run $2,500–$12,000 per month depending on scope. We scope against your revenue, pursuit volume, and target markets — never a template price.

You get a fixed monthly number, month-to-month, no long contracts.

How fast do we see results?

Speed matters as much to us as it does to you. Most services show measurable movement inside 30–60 days — not the 6-month runway a big agency will quote you.

We prototype and ship, then iterate against what the numbers say.

How do you handle our data and client info?

US-based team, signed NDAs on day one, scoped systems access, and audit logs on anything financial or client-sensitive. We work under your MSA if you have one.

Ready to put video & before/after content to work?

(619) 314-4333